Sustainable Italian Fashion: 10 Brands for Conscious Style

Made in Italy fashion with a sustainable twist: 10 Italian brands for conscious and eco-friendly style.

Discover some of the Italian brands leading the way in sustainable fashion. From established companies overseeing every production phase in Italy, such as Oscalito and Natyoural, to newer brands like CasaGIN and Quagga committed to using recycled and cruelty-free materials. Additionally, we'll explore brands like Id.Eight, Ecodream, and Malìa Lab, emphasizing eco-sustainability, craftsmanship, and a love for nature. Wuuls, Arturo Stories, and Par.Co Denim focus on sustainable fashion with special attention to the origin of materials. Explore the world of Italian ethical fashion and see how these brands are shaping a conscious style, combining quality, fashion, and sustainability.

1. Oscalito

Oscalito, founded in 1936, is an Italian company known for its genuinely Made in Italy production. With over 80 years of experience, the company manages the entire production process at its Turin facility, ensuring the quality and Italian authenticity of its products. Oscalito employs RFID technology to track each garment, ensuring precise control over production and delivery.

At the Turin facility, the entire production process is managed, from pattern creation to the finished product, including weaving, cutting, sewing, and finishing. This direct control allows for maximum quality and attention to detail.

Oscalito's mission is based on five key principles: quality, Italian authenticity, naturalness, luxury, and ethics. With a long history of working with high-quality natural fibers, Oscalito offers a wide range of underwear and knitwear for men and women. Led by the third generation of the family, Dario Casalini, the company has evolved while maintaining its principles of ethics and sustainability.

Oscalito distributes its products to over 40 countries worldwide, offering garments that combine fashion, extreme quality, respect for the environment, and the uniqueness of Made in Italy. In its production, the company exclusively uses natural fibers such as Egyptian Makò cotton, pure termotex, and pure filoscozia, as well as a blend of merino wool and silk. Oscalito represents Italian excellence in knitwear, catering to those seeking authentic and high-quality fashion items.

2. Natyoural (by Oscalito)

Natyoural is a brand of Maglificio Po, therefore Oscalito, focusing on vertical production from yarns to finished garments, 100% Made in Italy, countering the standardization and depersonalization in the clothing industry.

Natyoural's supply chain is authentically Made in Italy and certified by Italcheck - the Index of Italian Identity.

Natyoural is committed to using only natural, recyclable, and biodegradable fibers to protect consumers' health and the environment. The company prioritizes the use of certified raw materials, ensuring environmental protection and human health. Natyoural's products are characterized by high quality and long-term durability. The company strives to create products that don't easily become waste, promoting a more sustainable consumption style.

Another key element of Natyoural's approach is the promotion of a short supply chain, sourcing its fibers from Italian suppliers. This choice contributes to reducing environmental impact and supporting the local economy.

3. CasaGIN

CasaGIN is a significant Italian brand of sustainable and vegan fashion, born in Padua in 2017. Based on a love for nature, it aims to make a positive impact on people and the environment. Their vegan clothing collection includes underwear made from dermocompatible fabrics such as Lenzing Modal and Tencel Lyocell, derived from eucalyptus and beech wood. Thanks to the careful choice of materials, their garments like panties, thongs, stockings, T-shirts, leggings, and turtlenecks are comfortable, hypoallergenic, and breathable. CasaGIN also engages in circular fashion, using 100% natural and animal-free materials in its collections, and holds environmental and social textile certifications for its eco-friendly underwear.

4. Quagga

Quagga, one of the first Italian brands to combine fashion and sustainability, was founded in 2010. The brand's philosophy revolves around designing sustainable and responsible clothing made in socially just contexts, without discrimination. Respect for the environment, people, and human relationships is at the core of their activities. Quagga exclusively uses 100% recycled and cruelty-free materials, including in jacket padding and accessories like buttons and zippers.

5. Id.Eight

The name Id.Eight consists of two parts: "Id," representing identity, the ability to regenerate, and eco-sustainability, and "eight," symbolizing infinity and circularity. Founded by Dong Seon Lee and Giuliana Borzillo, this Italian vegan brand is committed to creating low-impact sneakers. Id.Eight shoes are produced in Italy using materials sourced from food industry waste, such as apple peels, stems and grape seeds, pineapple leaves, recycled cotton, and polyester. The models are unisex and feature a design inspired by the '90s.

6. Ecodream

Ecodream is an Italian brand primarily dedicated to young girls. This eco-sustainable brand offers a variety of bags, backpacks, and wallets in different styles, all made with recycled materials such as fiber, cotton, jute, and more. The goal of this ethically and sustainably focused brand is to recycle textile production waste and regenerated inner tubes.

Based in beautiful Florence, Alessio Baldi and Mihaela Badan have combined artisanal skills with recycled fabrics and scrap leather to create unique high-quality pieces. Additionally, Ecodream also offers a completely vegan line, free of animal-derived materials.

7. Malìa Lab

Malìa Lab was created by Flavia Amato in 2016. The love for sustainability is the distinctive value of Malìa Lab's collections, which use materials such as organic cotton, ramie, hemp, linen, silk burette, milk fiber, and organic wool. These eco-friendly garments are highly certified. The founder emphasizes the importance of certified organic fabrics to ensure better yarn quality, without the use of additives and harmful substances for our body's well-being. The brand's motto is "Craftsmanship+Ethics+Love."

8. Wuuls

Wuuls is a sustainable fashion brand born from the passion of two siblings, Emanuela and Francesco Picchini, for their territory. Wuuls sweaters are made with wool from the Gran Sasso National Park, highlighting attention to the local area. In addition to ecological production, this sustainable high-fashion brand goes further, recognizing that every business activity inevitably generates an impact on the environment. Therefore, the company allocates a portion of its profits to offset its impact on the territory.

9. Arturo Stories

Arturo Stories is an ethical and sustainable fashion brand founded by two young Roman designers, Marta Taronna and Sarah Parisi. The main goal of this green fashion brand is to preserve the planet by using exclusively sustainable materials in the production of their Made in Italy socks. In fact, the socks are made with certified high-quality cotton, ensuring long-lasting durability. Moreover, the women's and men's socks are available in one size, and thanks to the yarn's elasticity, they adapt to every foot type.

10. Par.Co Denim

Par.Co Denim is an Italian brand dedicated to vegan and sustainable fashion. This brand is ideal for those who love jeans and want to contribute to environmental conservation. Par.Co Denim offers a wide selection of sustainable jeans, free from animal-derived materials and with a refined design, for both women and men.

The primary target of this Italian eco-friendly brand is a young clientele, aged between 25 and 45. All items offered are made with ecological fabrics, including organic cotton, organic wool, linen, jute, ramie, cork, tirolwool, artificial fibers, synthetic fibers, plant-based vegan leather, natural fibers, hemp, and rubber.

Conclusion

Sustainable fashion in Italy is steadily growing, and these 10 brands are at the forefront. From commitment to the production chain to the use of ecological and cruelty-free materials, these brands demonstrate that it's possible to combine style and sustainability. Oscalito, Natyoural, CasaGIN, Quagga, and all the other brands are concrete examples of how fashion can be an opportunity to protect the environment and promote consumer awareness. By choosing these brands, we contribute to building a more sustainable future, without compromising on the style and quality of Italian products. Embrace Italian sustainable fashion and become a protagonist of change!