There is a model of sustainable textile industry that stands in stark contrast to the phenomenon of fast fashion because it strives to reduce its environmental impact and respects people throughout the entire chain of production, distribution, and consumption of clothing.

In recent years, this principle has become increasingly importanti, and many companies are trying to change their production models to be more sustainable. Certain certifications help identify the concrete and virtuous actions that companies are taking, distinguishing those who practice in greenwashing from those genuinely attentive to reduce their environmental impact.

The textile industry requires a deep reform aimed at reducing production and waste volumes, preventing labor exploitation and resource extraction without respecting regeneration times, and overcoming the "sociological" obsolescence of products that lead to increasingly poorer quality, fostering the notion that beauty equates with novelty.

Choosing to reward the most virtuous brands sends a powerful message to the market and is a substantial contribution to the green revolution that fashion urgently needs. Purchasing from a company that is committed to minimizing its environmental impact, prioritizing quality over quantity, and supporting a production model that offers not only beautiful and functional but also good, healthy, clean, fair, and durable products are small steps that will bring about significant changes.