The Philosophy

Sustainability is a fundamental concept that involves the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. It takes into account three main aspects: the environment, the economy, and local communities.

There is a model of sustainable textile industry that stands in stark contrast to the phenomenon of fast fashion because it strives to reduce its environmental impact and respects people throughout the entire production, distribution, and consumption chain of clothing.

In recent years, this principle has become increasingly important, and many companies are trying to change their production models to be more sustainable. Certain certifications help to identify the virtuous and concrete actions that companies are taking, distinguishing those who practice greenwashing from those genuinely attentive to reducing their environmental impact.

The textile industry requires a profound reform aimed at reducing production and waste volumes, preventing the exploitation of labor, and avoiding the extraction of natural resources without respecting their regeneration times. It must overcome the "sociological" obsolescence of products, which results in ever-decreasing quality and equates beauty with newness.

Choosing to reward the most virtuous brands sends a strong message to the market and makes a significant contribution to the green revolution that fashion urgently needs. Buying from a company that works daily to minimize its environmental impact, choosing quality over quantity, and supporting a production model that offers products that are not only beautiful and functional but also good, healthy, clean, fair, and durable are small steps that will lead to great changes.